{"product_id":"vireo-color-black-hair-dye-shampoo-3-in-1-semi-permanent-color-for-gray-coverage","title":"Vireo Color Black Hair Dye Shampoo – 3-in-1 Semi-Permanent Color for Gray Coverage","description":"\u003ch2\u003eAt-Home Color That Feels Gentle and Convenient\u003c\/h2\u003e\n\u003cp\u003eVireo Color Black Hair Dye Shampoo offers a 3-in-1 experience: it colors, nourishes, and refreshes in a single wash. This semi-permanent formula is designed for both women and men who want a simple way to refresh a jet-black shade without salon visits.\u003c\/p\u003e\n\u003cp\u003eUnlike traditional dyes, this product applies like a shampoo, providing a fully pigmented result in about 15 to 20 minutes. No mixing is required, so you can start with clean, damp hair and rinse away the residue after the processing time.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes it different\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e100% gray coverage with a single wash and 15–20 minute processing time\u003c\/li\u003e\n  \u003cli\u003eAmmonia-free and parabens-free for a gentler formula and less odor\u003c\/li\u003e\n  \u003cli\u003e6 natural botanicals, including Moroccan argan oil and olive oil, to help lock in moisture\u003c\/li\u003e\n  \u003cli\u003eLong-lasting color—up to 4 weeks without frequent root touch-ups\u003c\/li\u003e\n  \u003cli\u003eLight floral scent that keeps hair smelling fresh\u003c\/li\u003e\n  \u003cli\u003eWash-in convenience that saves time and money versus salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eBenefits in real life\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for quick root touch-ups between salon visits or events\u003c\/li\u003e\n  \u003cli\u003eSuitable for sensitive scalps and seniors seeking a mild color option\u003c\/li\u003e\n  \u003cli\u003eDesigned for regular use to maintain an even, jet-black shade\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eUsage tip: Wet hair, apply like a shampoo, massage gently, and leave 15–20 minutes before rinsing. Finish with color-safe conditioner to support softness and vibrancy.\u003c\/p\u003e\n\n\u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cp\u003eExpect bold, jet-black color with even coverage. The shade tends to fade gradually over about 4 weeks, with the initial intensity softening as roots grow out.\u003c\/p\u003e\n\n\u003cp\u003eSafety and comfort are priorities: the formula avoids harsh chemicals and strong odors, making it approachable for many users with sensitive scalps or mature hair needs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the color last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Typically up to 4 weeks with fade-resistant jet-black shade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product suitable for sensitive scalps?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is ammonia-free and parabens-free, designed for gentle cleansing and color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Vireo Color","offers":[{"title":"Default Title","offer_id":53580121964890,"sku":"B0FX7WH7R5","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/7996\/3482\/files\/vireo-color-black-hair-dye-shampoo-bottle.jpg?v=1770949703","url":"https:\/\/britishvita.co.uk\/products\/vireo-color-black-hair-dye-shampoo-3-in-1-semi-permanent-color-for-gray-coverage","provider":"British Vita | Premium Vitamins, Natural Supplements \u0026 Melatonin in UK","version":"1.0","type":"link"}