{"product_id":"via-natural-premium-gel-20oz-crystal-maximum-hold-brilliant-shine","title":"Via Natural Premium GEL 20oz – Crystal – Maximum Hold \u0026 Brilliant Shine","description":"\u003cp\u003eMeet VIA Natural Premium GEL Crystal, a styling gel crafted for bold, defined looks with lasting hold and a radiant finish. Designed for textured hair, this formula blends nourishment with performance so you can shape, twist, or sleek your style with confidence.\u003c\/p\u003e\n\u003ch2\u003eCrystal clarity meets active ingredients\u003c\/h2\u003e\n\u003cp\u003eCrystal With Vitamin E delivers a subtle, luminous sheen while helping to support sculpted shapes. The Twin Olive \u0026amp; Aloe Vera blend adds moisture and resilience without weighing hair down, so your style feels light and flexible as it dries.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCrystal With Vitamin E - ideal for molding, sculpting, and scrunching\u003c\/li\u003e\n  \u003cli\u003eMAXIMUM HOLD with BRILLIANT SHINE to elevate textures\u003c\/li\u003e\n  \u003cli\u003eNo Alcohol keeps strands comfortable and less prone to drying\u003c\/li\u003e\n  \u003cli\u003eNo Flaking for a clean, smooth finish\u003c\/li\u003e\n  \u003cli\u003eFor Textured Hair: 3A-4C, supporting defined curls and twists\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVersatile styling for everyday looks\u003c\/h2\u003e\n\u003cp\u003eWhether you’re defining finger coils, twisting sections, or creating sleek, polished styles, this gel is designed to respond to your technique. A small amount goes a long way, letting you stack hold with control and shine across sections. The result is a natural, touchable feel that holds through sessions and photos alike.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFinger coils: hold and definition without stiffness\u003c\/li\u003e\n  \u003cli\u003eSleek styles: smooth, glossy finish that remains movable\u003c\/li\u003e\n  \u003cli\u003eTwists: maintain texture with a healthy sheen\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to get the best result\u003c\/h2\u003e\n\u003cp\u003eApply to damp or dry hair, then style as desired. Reapply sparingly as needed to enhance hold without buildup. For best results, allow air-drying or use a diffuser to maintain the finish and minimize frizz.\u003c\/p\u003e\n\u003ch2\u003eWhy choose VIA Natural Premium GEL Crystal\u003c\/h2\u003e\n\u003cp\u003eThis gel pairs a strong, reliable hold with a brilliant, glassy shine, making it a versatile choice for busy mornings, photo-ready hair, or evenings out. It’s formulated to support shaping without creating stiffness, so you can experiment with textures and looks while keeping a cohesive, polished appearance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Which hair types is VIA Natural Premium GEL Crystal best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for textured hair types 3A–4C, delivering strong hold with a luminous finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the gel alcohol-free and flake-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is alcohol-free and designed to minimize flaking for lasting styles.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Via Natural","offers":[{"title":"Default Title","offer_id":53548100059482,"sku":"B0B9CBSLBB","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/7996\/3482\/files\/via-natural-premium-gel-crystal-bottle.jpg?v=1770673582","url":"https:\/\/britishvita.co.uk\/products\/via-natural-premium-gel-20oz-crystal-maximum-hold-brilliant-shine","provider":"British Vita | Premium Vitamins, Natural Supplements \u0026 Melatonin in UK","version":"1.0","type":"link"}