{"product_id":"tyche-truedge-controller-extreme-hold-pomade-cherry-scent-natural-shine-non-flaky-edge-control","title":"Tyche TruEDGE Controller Extreme Hold Pomade – Cherry Scent, Natural Shine, Non-Flaky Edge Control","description":"\u003cdiv\u003e\n  \u003ch2\u003eMeet Tyche TruEDGE Controller Extreme Hold\u003c\/h2\u003e\n  \u003cp\u003eDiscover a water-based edge pomade designed to nourish and define your edges with a natural shine. Tyche TruEDGE combines gentle hydration with a pliable, long-lasting hold, crafted to fit everyday styling needs without sacrificing comfort.\u003c\/p\u003e\n  \u003ch3\u003eWhat makes TruEDGE different\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eTruEDGE is a water-based edge control that redefines how you shape and refresh edges.\u003c\/li\u003e\n    \u003cli\u003e100% natural ingredients, including black castor oil, to support hair wellness during styling.\u003c\/li\u003e\n    \u003cli\u003eLeaves no visible residue and minimizes stickiness after application, with a hold that can last up to 24 hours.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eHow to use\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eApply a small amount along the hairline and smooth with a brush or fingertips to sculpt.\u003c\/li\u003e\n    \u003cli\u003eRestyle as needed; the formula remains pliable for quick adjustments throughout the day.\u003c\/li\u003e\n    \u003cli\u003eWipe away excess with a damp cloth to avoid buildup between uses.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eReal-life benefits and use cases\u003c\/h3\u003e\n  \u003cp\u003eGreat for defining edges when braiding, creating sleek ponytails, or refining baby hairs. The subtle cherry scent adds a pleasant note to your styling routine without overpowering fragrance.\u003c\/p\u003e\n  \u003ch3\u003eWhy shoppers choose Tyche\u003c\/h3\u003e\n  \u003cp\u003eWhile not a guarantee, the combination of hydration, a strong yet pliable hold, and the absence of residue makes TruEDGE a versatile option for those seeking a natural, non-sticky edge control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Tyche TruEDGE Controller different from other edge controls?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It's a water-based formula with natural ingredients, offering a strong yet pliable hold without residue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long can you expect the hold to last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The product claims up to 24 hours of hold, depending on hair type and activities.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tyche","offers":[{"title":"Default Title","offer_id":53569579090266,"sku":"B0848YXJ3G","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/7996\/3482\/files\/tyche-truedge-controller-extreme-hold-pomade-jar.jpg?v=1770903303","url":"https:\/\/britishvita.co.uk\/products\/tyche-truedge-controller-extreme-hold-pomade-cherry-scent-natural-shine-non-flaky-edge-control","provider":"British Vita | Premium Vitamins, Natural Supplements \u0026 Melatonin in UK","version":"1.0","type":"link"}