{"product_id":"jason-wu-wu-prime-eye-full-pigment-eyeshadow-base-9-9ml-space-white","title":"Jason Wu Wu Prime Eye - Full-Pigment Eyeshadow Base (9.9ml) Space White","description":"\u003ch2\u003eWu Prime Eye: A Creamy, Full-Pigment Base for Eye Looks\u003c\/h2\u003e\n\u003cp\u003eJason Wu Beauty introduces Wu Prime Eye, a full-pigment eyeshadow base designed to lay a smooth, even canvas across the lids. Available in Space White, Light, Medium, and Deep, the 9.9 ml formula invites you to mix and layer for different moods, from bright daytime looks to rich, smoky finishes. The creamy texture glides on with ease, helping your shadows feel connected and cohesive from first shade to final shine.\u003c\/p\u003e\n\u003cp\u003eThe base shortens the distance between color and finish. Space White can brighten the eye area and open up the lid space, while the deeper shades provide a flexible starting point for bold color payoff. The result is a reliable canvas that supports your chosen shadows while maintaining a polished appearance throughout the day.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFull-pigment base with four shade options (Space White, Light, Medium, Deep) to suit skin tone and light conditions.\u003c\/li\u003e\n  \u003cli\u003eCreamy, smooth application that glides over the eyelid for a crease-free surface.\u003c\/li\u003e\n  \u003cli\u003eDesigned to intensify color and help eye makeup stay intact longer while reducing fading and smudging.\u003c\/li\u003e\n  \u003cli\u003eNet weight of 9.9 ml (.33 fl oz) for a compact, long-lasting base.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eUse cases and benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCreates a unified base that can enhance color payoff when layering eyeshadows or glitters.\u003c\/li\u003e\n  \u003cli\u003eSpace White brightens and opens the eye area, useful for lighter, daytime looks.\u003c\/li\u003e\n  \u003cli\u003eDeep shades offer a bold starting point for dramatic, high-contrast looks.\u003c\/li\u003e\n  \u003cli\u003eLong-lasting formula aims to help makeup maintain its finish across busy days.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a thin, even layer to clean lids before shadow, then let it set briefly for a lasting base.\u003c\/li\u003e\n  \u003cli\u003eChoose Space White for a brightening start or Deep for a strong, velvety foundation.\u003c\/li\u003e\n  \u003cli\u003eLayer your favorite shadows on top for crisp blending and enhanced color depth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eNourishing touch\u003c\/h3\u003e\n\u003cp\u003eEnriched with Vitamin E and B-5, Wu Prime Eye delivers a gentle, nourishing feel around the eye area while supporting makeup wear. The formula emphasizes a comfortable feel as you apply color and layer finishes.\u003c\/p\u003e\n\n\u003cp\u003eWhether you’re crafting a soft, everyday look or building toward a bold, color-forward finish, Wu Prime Eye provides a versatile base to support your shade choices while staying unobtrusive on the eye. Experiment with the four shades to see how they interact with lighting and your eye color, and enjoy a cohesive canvas for your eye makeup journey.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Wu Prime Eye used for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Wu Prime Eye provides a full-pigment base to create a smooth canvas, enhance color payoff, and support longer-lasting eye makeup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I apply Wu Prime Eye?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a thin, even layer to clean lids, let it set briefly, then apply eyeshadow for seamless blending.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Jason Wu","offers":[{"title":"Default Title","offer_id":53580151751002,"sku":"B0DPFQ4MD8","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/7996\/3482\/files\/jason-wu-wu-prime-eye-space-white-bottle.jpg?v=1770950021","url":"https:\/\/britishvita.co.uk\/products\/jason-wu-wu-prime-eye-full-pigment-eyeshadow-base-9-9ml-space-white","provider":"British Vita | Premium Vitamins, Natural Supplements \u0026 Melatonin in UK","version":"1.0","type":"link"}