{"product_id":"ekais-cat-s-eye-curling-mascara-lengthening-smudge-proof-washable-12g","title":"Ekais Cat’s Eye Curling Mascara – Lengthening, Smudge-Proof, Washable 12g","description":"\u003ch2\u003eMeet Cat’s Eye Power Curling Mascara\u003c\/h2\u003e\n\u003cp\u003eFrom the heart of Korean beauty craft, Cat’s Eye Power Curling Mascara is designed to lift, curl, and define lashes with a light, wearable feel. Its dual-action lift brush targets the base to help lashes rise for a visible cat-eye finish, while the wand works to separate each lash for clean definition that lasts.\u003c\/p\u003e\n\u003cp\u003eThe creamy film-type formula coats each lash with volume and length without clumping. It delivers a smooth, even look that stays put through humidity and everyday activity without the heaviness associated with traditional waterproof mascaras.\u003c\/p\u003e\n\u003cp\u003eIn this 12 g tube you’ll find a clean, vegan, and cruelty-free formula that fits into a modern skincare-inspired routine. Though crafted for straight, short, or curl-resistant lashes, it can be built up for more dramatic effect, offering flexibility for daytime to evening looks.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e✅ High-Lift Curl \u0026amp; Cat-Eye Definition: Dual brush design lifts from the root for a dramatic curl and lasting cat-eye look.\u003c\/li\u003e\n  \u003cli\u003e✅ Volumizing, Lengthening \u0026amp; Non-Clumping Formula: Creamy texture coats each lash for added volume without clumps or flakes.\u003c\/li\u003e\n  \u003cli\u003e✅ Smudge-Proof, Long-Lasting Wear: Lightweight film resists humidity, oil, and sweat for clean, day-to-night wear.\u003c\/li\u003e\n  \u003cli\u003e✅ Washable with Warm Water – Gentle on Lashes: Rinses away easily with lukewarm water, reducing friction at removal.\u003c\/li\u003e\n  \u003cli\u003e✅ Clean K-Beauty Formula for All Lash Types: Sulfate-free, paraben-free, vegan and cruelty-free; designed for straight or short lashes yet adaptable for any look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life use and who benefits\u003c\/h3\u003e\n\u003cp\u003eImagine starting your day with lashes that look lifted and defined without a heavy feel. This mascara aims to deliver visible curl and length while keeping lashes comfortable and flexible. It can be a favorable choice for sensitive eyes or contact lens wearers thanks to its gentle removal and non-irritating composition. You may notice a smooth, even coating that stays in place from morning meetings to evening outings, with a finish that doesn’t fade or crumble.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply from base to tip, wiggling slightly at the roots to engage curl. Build gradually to reach your preferred level of volume and lift, then remove with warm water at the end of the day.\u003c\/p\u003e\n\n\u003ch3\u003eWhy choose Ekais\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDesigned with K-Beauty skincare sensibilities for lash care and ease of use\u003c\/li\u003e\n  \u003cli\u003eLightweight film-type formula that avoids heavy, brittle feels\u003c\/li\u003e\n  \u003cli\u003eCruelty-free, vegan-friendly and free from sulfates and parabens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Cat’s Eye Curling Mascara suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed for sensitive eyes or contact lens wearers and can be rinsed away with warm water.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it clump or flake during the day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is non-clumping and smudge-proof, delivering a clean look from morning to night.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Ekais","offers":[{"title":"Default Title","offer_id":53569767932250,"sku":"B0G1VZ39WV","price":20.81,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/7996\/3482\/files\/ekais-cat-eye-mascara-dual-brush-lift.jpg?v=1770904143","url":"https:\/\/britishvita.co.uk\/products\/ekais-cat-s-eye-curling-mascara-lengthening-smudge-proof-washable-12g","provider":"British Vita | Premium Vitamins, Natural Supplements \u0026 Melatonin in UK","version":"1.0","type":"link"}