{"product_id":"colourpop-cloud-whip-liquid-lipstick-soft-blur-finish-pretty-aura","title":"ColourPop Cloud Whip Liquid Lipstick – Soft Blur Finish (Pretty Aura)","description":"\u003ch2\u003eMeet Cloud Whip: a cloud-soft lip experience\u003c\/h2\u003e\n\u003cp\u003eColourPop Cloud Whip is a weightless liquid lipstick that blends the best of a lip stain, tint, and traditional lipstick. The result is a diffused, blurred look that feels light as air, while delivering modern color in the Pretty Aura shade. This lip product is designed for everyday wear, offering a balance between color payoff and a plush, non-drying feel.\u003c\/p\u003e\n\u003ch3\u003eWhy it feels so good on the lips\u003c\/h3\u003e\n\u003cp\u003eThe formula centers on a cushiony nourishing complex that combines Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid. This trio works together to keep lips feeling soft and comfortable as color builds, without heavy or chalky sensation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft Blurred Finish - a dreamy, diffused look with a whipped texture that rivals traditional matte lip colors.\u003c\/li\u003e\n  \u003cli\u003eMedium-Buildable Coverage - from sheer to moderate color, it layers smoothly without caking or drying.\u003c\/li\u003e\n  \u003cli\u003eCushiony Nourishing Complex - Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid hydrate while color is applied.\u003c\/li\u003e\n  \u003cli\u003eEasy Application - dot a small amount onto the center of the lips, then blend outward for an ultra-diffused edge.\u003c\/li\u003e\n  \u003cli\u003eEthical Beauty - vegan and cruelty-free, crafted for real-life wear with a feel-good vibe.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life wear: how people use Cloud Whip\u003c\/h3\u003e\n\u003cp\u003eIdeal for everyday looks, from a barely-there tint to a statement lip with soft warmth. The whipped texture glides on like butter and stays plush without feeling heavy, making it suitable for long days at work, coffee dates, or post-workout touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShade snapshot: Pretty Aura offers a balanced tint that complements many skin tones and lighting conditions.\u003c\/li\u003e\n  \u003cli\u003eComfort-first wear: designed to be non-drying, so conversations and sips won’t feel compromised.\u003c\/li\u003e\n  \u003cli\u003eFinish versatility: a touch of shine that leans matte for a contemporary lip look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cp\u003eFor ultra-diffused results, apply a small amount to the center of the lips and gently blend outward with fingertips. Layer gradually to build depth while preserving the soft, cloud-like texture.\u003c\/p\u003e\n\u003ch3\u003eWhy shoppers love ColourPop Cloud Whip\u003c\/h3\u003e\n\u003cp\u003eBeyond color, the brand emphasizes vegan and cruelty-free cosmetics. Cloud Whip aims to deliver a plush, modern lip look that feels good to wear and aligns with ethical beauty values—creating a balance between staying power and cloud-soft wear.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does ColourPop Cloud Whip lip color dry out lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—it's designed to feel creamy and non-drying, with nourishing ingredients that help maintain comfort.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply ColourPop Cloud Whip for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Dot a small amount at the center of lips and blend outward for a soft, diffused finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ColourPop","offers":[{"title":"Default Title","offer_id":53566035951962,"sku":"B0G4NMF6BT","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/7996\/3482\/files\/colourpop-cloud-whip-liquid-lipstick-tube.jpg?v=1770884596","url":"https:\/\/britishvita.co.uk\/products\/colourpop-cloud-whip-liquid-lipstick-soft-blur-finish-pretty-aura","provider":"British Vita | Premium Vitamins, Natural Supplements \u0026 Melatonin in UK","version":"1.0","type":"link"}