{"product_id":"boe-cosmetics-progel-max-styling-gel-alcohol-free-maximum-hold-hydration-wet-look-8-5-oz","title":"BOÉ COSMETICS ProGel Max Styling Gel – Alcohol-Free, Maximum Hold, Hydration, Wet Look (8.5 oz)","description":"\u003ch2\u003eExperience ProGel Max\u003c\/h2\u003e\n\u003cp\u003eProGel Max is a professional-grade styling gel that delivers maximum hold while keeping hair hydrated. It creates a bold wet look and helps your style stay put from morning to night without stiffness or visible flakes.\u003c\/p\u003e\n\u003cp\u003eThe alcohol-free formula minimizes drying and leaves hair feeling soft and nourished. Infused with hydrolyzed proteins, this gel supports moisture and protection as you style, helping hair look healthier with every use.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMaximum hold with a glossy wet finish that remains flexible\u003c\/li\u003e\n\u003cli\u003eAlcohol-free and residue-free for a clean, comfortable feel\u003c\/li\u003e\n\u003cli\u003eHydrolyzed proteins support moisture and strand strength\u003c\/li\u003e\n\u003cli\u003eDeep hydration + natural shine without weighing hair down\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types and styles, from sleek to textured\u003c\/li\u003e\n\u003cli\u003eProfessional-quality styling gel for home routines and salon work\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is ProGel Max for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMen and women seeking long-lasting style with a soft touch\u003c\/li\u003e\n\u003cli\u003eAnyone wanting a controlled wet look without flakes or stiffness\u003c\/li\u003e\n\u003cli\u003eDaily users who value moisture-friendly styling products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eDispense a small amount into the palms, distribute evenly through damp or dry hair, and shape as desired. Reapply sparingly for extra hold as needed.\u003c\/p\u003e\n\u003cp\u003eFor best results, start with clean hair and style while it is slightly damp to balance hold, moisture, and shine throughout the day.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes ProGel Max stand out?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Alcohol-free formula, no residue or flakes, maximum hold with hydration from hydrolyzed proteins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ProGel Max suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—designed for all hair types and styles, great for men and women, daily use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"BOÉ COSMETICS","offers":[{"title":"Default Title","offer_id":53569563853146,"sku":"B0FJ9NQ99N","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/7996\/3482\/files\/boe-cosmetics-progel-max-styling-gel-wet-look.jpg?v=1770903234","url":"https:\/\/britishvita.co.uk\/products\/boe-cosmetics-progel-max-styling-gel-alcohol-free-maximum-hold-hydration-wet-look-8-5-oz","provider":"British Vita | Premium Vitamins, Natural Supplements \u0026 Melatonin in UK","version":"1.0","type":"link"}