{"product_id":"better-better-purity-toothpaste-natural-whitening-fluoride-sls-free-organic-coconut-based-formula-3-4oz","title":"Better \u0026 Better Purity Toothpaste – Natural Whitening, Fluoride \u0026 SLS Free, Organic Coconut-Based Formula | 3.4oz","description":"\u003cp\u003eDiscover Better \u0026amp; Better Purity Toothpaste, a fluoride-free, SLS-free toothpaste made with organic, vegan ingredients. This coconut-based formula delivers natural whitening and gentle cleaning for sensitive teeth, with a fresh mint finish. Packaging is recyclable and carbon neutral.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOut With the Bad: No fluoride. No SLS. No parabens. No GMOs. Better \u0026amp; Better Purity Toothpaste is free from animal products, irritants, and unnecessary additives—no triclosan, carrageenan, gluten, microbeads, artificial colors, flavors, or preservatives. Just what your mouth needs—nothing it doesn’t.\u003c\/li\u003e\n\u003cli\u003eIn With the Better: Fluoride-free, certified organic, and dentist approved—Purity is made with only clean, vegan ingredients you recognize. With organic coconut oil, organic peppermint, organic spearmint, organic menthol, and baking soda, this natural formula supports a healthier smile with every brush.\u003c\/li\u003e\n\u003cli\u003eNaturally Whiter, Gently Cleaner: Our safe, fluoride-free formula features gentle scrubbers and coconut-based foaming agents (no SLS) that lift surface stains while caring for sensitive teeth. Get that clean, polished feel—no harsh abrasives needed.\u003c\/li\u003e\n\u003cli\u003eFresh Mint Flavor, Pure and Simple: Enjoy the refreshing blend of organic peppermint, spearmint, and menthol that cools without overwhelming. This naturally smooth mint finish leaves your breath fresh and your mouth feeling clean—without any fake aftertastes.\u003c\/li\u003e\n\u003cli\u003eConscious Packaging, Better Impact: Our recyclable sugarcane-based tubes are BPA-free and carbon neutral, helping you care for the planet as much as your mouth. Better \u0026amp; Better chooses better materials at every step, so your routine leaves a lighter footprint.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Better \u0026 Better","offers":[{"title":"Default Title","offer_id":52836183408986,"sku":"B0F3NPGTTY","price":79.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/7996\/3482\/files\/better-better-purity-toothpaste-hero_jpg.jpg?v=1764003079","url":"https:\/\/britishvita.co.uk\/products\/better-better-purity-toothpaste-natural-whitening-fluoride-sls-free-organic-coconut-based-formula-3-4oz","provider":"British Vita | Premium Vitamins, Natural Supplements \u0026 Melatonin in UK","version":"1.0","type":"link"}